LOGIC IN COMMUNICATIONS
Objective:
When competent people have
difficulty communicating their ideas
it is often because they don’t
understand how to organize
complicated material into logical,
understandable and persuasive
reports or presentations.
Logic In Communications Workshops
give business professionals a
formula for communicating
effectively in everything from
emails, letters and reports to
speeches and presentations. Like the
accountant's GAAP, this formula has
become Generally Accepted
Communication Principles.
Overview: |
Drawings by Paul Brown |
You will learn the importance of stating
your message at the beginning of a memo,
report, or presentation. You will also learn
to use a pyramid framework to clarify your
thinking and make sure ideas are being
presented logically and persuasively. You
will also learn:
- How to structure an
introduction
- How to maintain continuity
in a presentation
- How and when to present
conclusions
- How to use graphs and charts
effectively
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SPEAKING FREELY
Objective:
Style is important. If you appear
nervous, lack energy, or fail to
connect with the audience, you will
have all the impact of a skywriter
in a windstorm. However, if your
goal is to inform and/or persuade,
mere style is not enough. Each
Speaking Freely Workshop is designed
to help you combine style with
substance; to communicate
effectively in situations ranging
from departmental meetings to
presentations to shareholders and
stock analysts.
Overview:
Beyond Style |
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You will learn how to prepare a
presentation (organize material and plan
visual aids), how to prepare for a
presentation (control the butterflies), how
to maximize rehearsal time, and how to
deliver effective presentations. The camera
will be rolling as you make your workshop
presentations, allowing you to see your
performance and profit from the instructor’s
critique. You will also learn:
- The Two-Color Note Technique
that allows you to speak with an
extemporaneous style while
remaining true to the content
and wording of your written
texts
- Relaxation Techniques
guaranteed to enable you to
control your butterflies.
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MEDIA AWARENESS
Objective:
The interview – on television, radio
or with a print reporter – is an
experience quite unlike normal
dialogue between business
professionals. Media Awareness
Workshops teach you how to handle
that experience effectively.
Overview:
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Through on-camera experience
with all kinds of media interview
situations you will enhance your
abilities and confidence. You will
learn how to prepare for and own
your own interview by having your
own agenda and about the “care and
feeding” of reporters. You will also
learn:
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- The A-TEAM Question
Answering Model
- Defuse Techniques for
Handling the Hostile (or
uninformed) Reporter
- How to Build Better Bridges
from the question asked to
positive message
- How to Tame Your
Butterflies
- How to use your “not-live
options” in taped news
interviews
Because of David’s experience as
a network correspondent, you will
learn what makes reporters tick and
how to use that information to
improve your performance while
giving reporters what they need.
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WITNESS TRAINING
Objective:
Witnesses are usually selected because they
know their subject matter inside and out.
Unfortunately, all too often they discover
on the witness stand that KNOWING IS NOT
ENOUGH. Without an understanding of the
techniques of testifying, many witnesses end
up on the defensive rather than telling a
positive story. Our Witness Training
workshops teach the techniques and provide
the opportunity to practice them in a
no-risk environment.
Overview:
Since our emphasis is on learning by doing,
participants learn the techniques and put
them into practice in mock hearings designed
to simulate the real thing. With videotape
playback and critique (by trainers and lawyers), they are able to see
themselves as others see them and focus on
ways to tell their story more effectively.
Participants learn:
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- The A-TEAM Direct Answer
Model
- To Handle Hostility with
specific, testimony tested,
defusing techniques
- How to bridge from an
answer to a strong, positive
position statement
- Relaxation Techniques
- How to deliver an opening
summary in an extemporaneous
style while
remaining true to the content
and wording of their written
text
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